I gave birth to 3 kids in 3 different states in a period of 4 years because my jobs required me to relocate. I know from my own experiences that an airline, a social network, and a luxury fitness establishment have to deal with so many similar challenges even though they approach them from enormously different places. We used to say at Gatorade that you need to be exclusive to be inclusive and I believe that mantra makes sense for brands of all sizes. That said, I learned so much through the experience of sports that has been a giant asset to me in my career. The daily activity that keeps me going… Exercise. How being an athlete has impacted the way I approach business… In every way possible!
And then keeping them inspired to achieve… Most importantly I listen as hard as I can for their ideas and passions that can be brought together to form our future. What other cultures can teach us about passion… I have learned a lot about passion since researching my book. The most important lesson I learned at Equinox was… To bring out the Extreme in others. A mission based company, designed to support you at your most genuine, badass, and successful. How being an athlete has impacted the way I approach business… In every way possible! We tend to have this perception that passionate people are loud, joyful and bold in their extreme love for something. I feel so passionately that we are doing a disservice to young people when we tell them that success and achievement comes to everyone for just showing up. The daily activity that keeps me going… Exercise. Seeing how other teams think can often unlock creativity in me or my team. If you want to be a great leader, you need to start by investing in yourself. That means I was the person that restocked all the mini bars in the hotel rooms — rooms a day! I earned my first paycheck by… Other than my paper round when I was 11 years old, my first real paycheck was when I was a mini bar attendant at the Park Royal hotel in Christchurch, New Zealand. As someone who got fired because, in my opinion, I deserved it… I was not good for the team at that moment in time — I deeply understand why these tough decisions have to be made. Marketing mistakes made far too frequently… Trying to be all things to all people — wanting to capture the largest possible audience and therefore dumbing yourself down and not having a distinct point of view that might even turn off some people! It means stepping up to take the kinds of risks that will propel you forward, taking ownership and learning from the consequences of these actions because you know that your greatest potential is not found in your comfort zone. Good food, good fitness, and good sleep are the critical foundations that every great leader should start with. For me, when I made the leap I had a deep passion: Once you know all that, you develop a position that only you can own and once you have it, never ever get swayed away from it. Nothing is less motivating than a boss that tells them how to do what they know better than the boss! In fact, passion can be painful and hard work. How technology can help with branding and identity… I think technology makes everything so much quicker and easier to trial and execute ideas. Writing the Extreme You book , coming out in has been… Exhilarating, exhausting, inspiring and moving — all at the same time. I gave birth to 3 kids in 3 different states in a period of 4 years because my jobs required me to relocate. That said, I learned so much through the experience of sports that has been a giant asset to me in my career. I wanted to do my part to equip people with a roadmap for reaching their personal highest potential. Strategies for developing a brand identity… In my mind, it is very simple.
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