Aujas was founded by a team of accomplished information risk and business professionals who believe in providing service excellence to global clients. The best advisors are more experienced entrepreneurs and successful founders of other companies that are in the same space and sector you are in. Just like professional athletes, entrepreneurs need a slew of coaches around them to be successful. Even Mark Zuckerberg had a small group advising him who had more experience than he had, notably starting with Sean Parker, the founder of Napster and Plaxo. Many might see this as a sign of weakness.
I think no matter what you are trying to accomplish, not having an advisor who has done precisely what you want to accomplish, diminishes your chances of success. Having the critical understanding of what makes a business tick, he creates the right environment to motivate his employees, thereby bringing out their true potential. I tried to surround myself with the smartest and best people I knew. Even Mark Zuckerberg had a small group advising him who had more experience than he had, notably starting with Sean Parker, the founder of Napster and Plaxo. So while better than friends and family, you still get what you pay for here. They go well beyond making cash contributions. That said, lawyers and accountants are primarily there to provide very specific legal and accounting work. A good amount of the value from accelerators and incubators is from advising and coaching a company founder gets. Investors prioritize their time, and at any given time, you might not be one of them. I had two professors of entrepreneurship who were active advisors, and eventually one professor even took a part time role at our company. In a pinch they can help, are often free, but they too often lack training, lack the expertise in many topics and can often become emotionally involved which degrades the value of the coaching. Hence, oftentimes, if an entrepreneur is depending on getting capital from an investor in the future, they might not want to express to that investor every single issue they deal with. You might know them and trust them. Just like professional athletes, entrepreneurs need a slew of coaches around them to be successful. Sameer Shelke Co-founder and CTO Sameer Shelke blends pragmatism, technology, and business fundamentals into ideas that work for the organization. I started getting professional advisors lawyers, accountants, etc that specialized in certain professional areas almost immediately after starting my first company. Without that guidance, it would have been virtually impossible for me to start a company much less grow one. That might sound expensive in terms of equity. Often, they take an angel form, spending a lot of time with the founder s and their management teams. Ashok Krishnamoorthy President — North America Ashok Krishnamoorthy is an experienced and results-driven business leader who comes with over 28 years of professional experience in the technology industry. Definitely good people to have around and bounce things off of, but be leary of leaning on your attorneys or accountants exclusively on issues outside their domain. Others will be more industry vertical focused on your particular business; for instance, they might have experience in advertising, financial services, ecommerce, etc. If you want to be a world class anything, particularly an entrepreneur, getting a coach or a series of advisors who have been there, and done that, is critical. As for amount of time, monthly seems to be plenty. Some might be good on horizontal issues like hiring and firing, marketing, or raising money. But using equity is not a bad way to go for early stage companies when cash is short. But, over the longer haul, friends and family members tend to also not be such great coaches.
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