His book, Influence: It is the main difference between phishing attacks because phishing campaigns focus on sending out high volumes of generalized emails with the expectation that only a few people will respond. Authority — People will tend to obey authority figures, even if they are asked to perform objectionable acts. Liking — People are easily persuaded by other people that they like. The attacks used in social engineering can be used to steal employees' confidential information. Other types[ edit ] Common confidence tricksters or fraudsters also could be considered "social engineers" in the wider sense, in that they deliberately deceive and manipulate people, exploiting human weaknesses to obtain personal benefit. By spamming large groups of people, the "phisher" counted on the e-mail being read by a percentage of people who already had listed credit card numbers with eBay legitimately, who might respond.
In some cases, all that is needed is a voice that sounds authoritative, an earnest tone, and an ability to think on one's feet to create a pretextual scenario. They are commitment of the management, communication with organizational members, courses for all organizational members, and commitment of the employees. Among the many motivations for deception are: Vishing Phone phishing or " vishing " uses a rogue interactive voice response IVR system to recreate a legitimate-sounding copy of a bank or other institution's IVR system. The attacker then leaves the disk on the floor of an elevator or somewhere in the lobby of the target company. Pretexting[ edit ] "Blagger" redirects here. The attacker may also fake the action of presenting an identity token. Clustering people is helpful to achieve it. Because it is relatively simple to make a Web site resemble a legitimate organization's site by mimicking the HTML code and logos the scam counted on people being tricked into thinking they were being contacted by eBay and subsequently, were going to eBay's site to update their account information. For example, saying offers are available for a "limited time only" encourages sales. Liking — People are easily persuaded by other people that they like. Cialdini notes Chinese brainwashing of American prisoners of war to rewrite their self-image and gain automatic unenforced compliance. The drives contained files on them that linked to webpages owned by the researchers. Some of the many biases favoring more attractive people are discussed. Vishing[ edit ] Vishing, otherwise known as " voice phishing ", is the criminal practice of using social engineering over the telephone system to gain access to private personal and financial information from the public for the purpose of financial reward. The attacker then tests these websites for vulnerabilities to inject code that may infect a visitor's system with malware. Cialdini cites the marketing of Tupperware in what might now be called viral marketing. A wary person might, for example, purposefully avoid clicking a link in an unsolicited email, but the same person would not hesitate to follow a link on a website he or she often visits. Authority — People will tend to obey authority figures, even if they are asked to perform objectionable acts. Curious people take it and plug it into a computer, infecting the host and any attached networks. Piggybacking security An attacker, seeking entry to a restricted area secured by unattended, electronic access control , e. By spamming large groups of people, the "phisher" counted on the e-mail being read by a percentage of people who already had listed credit card numbers with eBay legitimately, who might respond. Spear phishing Although similar to "phishing", spear phishing is a technique that fraudulently obtains private information by sending highly customized emails to few end users. Social proof — People will do things that they see other people are doing. An attacker calls random numbers at a company, claiming to be calling back from technical support. People were more likely to buy if they liked the person selling it to them. The legitimate person may fail to ask for identification for any of several reasons, or may accept an assertion that the attacker has forgotten or lost the appropriate identity token.
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