No left hemisphere, no language. Do we understand this? Memory There are different types of memory: This means that people will relate better to products that bring up positive emotions for them. Smells or sounds or tastes can trigger additional associations or emotions and help us create positive or negative associations to things we see or do. It also means that an emotional hook to lead into an idea or product will always work as it triggers the emotion in the person. To get practical, you can create science, art, language stations to help people remember better.
The book is broken into a series of "brain rules" on different subjects. Because he had this disorder, the little guy had to have his entire left hemisphere removed. Do we understand this? They make little eye contact, their gaze always casting about the room. They do not use verbal information to cement their relationships. Some of them tell you where you are, some of them tell you how to move. There is a little six year old who suffered from something Sturge-Weber syndrome, a catastrophic brain disease. They use their sophisticated verbal talents to cement their relationships. We know that you use the left-side of your brain for speech. Fascinating to read about the science of how the brain takes in the signals from the eyes, combines both signals, and applies pattern matching to fill in details. Consciousness remains a slippery fish as ever. It could even affect the bottom line. The best quote here was "Physical activity is cognitive candy. Specifically, you need to: Boys never do this. I am happy to repeat my answer. The science about the history of naps and the fact that the mid-afternoon slump is a real thing was also very interesting. Within two years, the little guy had regained his language abilities entirely. Basically the more an idea can be repeated - especially in timed intervals - the more chance it has of being encoded from short term to long term memory. These quotes describe it well: Discovery based learning is best. But a little stress is good - our brains will remember things that we are stressed about better eg avoid predators on the savannah. But too much chronic stress can overwhelms the brain and hurts learning and can even make you depressed. We don't know how you know how to read. So you ask me how the brain works. We have no idea. The studies about sleep loss being as cognitively limiting as alcohol were also illuminating.
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